Google will roll out its “Social Search” feature to 19 more languages next week, the company announced on its official blog. Launched in October 2009, Social Search is a feature that combines regular search results with publicly available data created by your friends’ social media activities. Such as, comments, recommendations, blog posts, sharing, etc.
When they say “The Ants Now Have Megaphones” this is truly an example of that.
I would say this approach proves now more than ever how important it is to have a positive “customer voice” for your brand. With this “Social Search” approach companies that are not using social media at all – may not even show up in these search results! Now more than ever you need to make sure you are engaging in Social Media and influencing positive sentiment for your brand! What does this do for SEO? This is really a game changer when the first search results you see are your friends recommendations!?!? Wow…
Check out a video overview of the feature below.